Target Audience Research: Better Homes and Gardens Autumn Glow magazine

This magazine company has many ways of attracting readers and keeping their focus on the magazine. Some of these ways include social media, custom video, broadcast, public relations and many more. The age range that attracts the most readers is 50 years old and higher. 20,281 50 year old people and older purchase magazines from this company. The household income of $50,000 purchased the most amount of magazines. This is about an average salary for an American family. Children under the age of 18 purchased 14,037 which was the most in the category of children. Better Homes and Gardens is featured on many social media websites such as Twitter with 554K+ followers, Facebook with 4.1MM+ followers, Instagram with 1MM+ followers, Pinterest with 1.6MM+ followers, and Google+ with 840K+ followers. The colors used on the cover are dark and neutral, except for the font color of white. The captions on the cover use a higher vocabulary which indicates it is not as much for kids but more for adults.
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